MA103

Strategic Marketing Management

Course ID
MA103
Campus
Room 789
Level
Graduate
Semester
Spring '27
Credit
4.000
Method
Online, Seminar

If you’re a marketing professional aiming to lead marketing strategies for organizations or product lines, this advanced course explores strategic marketing planning, market segmentation, brand management, and international marketing.

  • Strategic MarketingDevelop expertise in strategic marketing planning and execution.
  • Global Marketing InsightsGain insights into international marketing strategies and cross-cultural consumer behavior.
  • Case StudiesAnalyze real-world marketing case studies to enhance decision-making skills.
  • Consulting ProjectsWork on marketing consulting projects with industry partners.

Do I need any prior marketing experience to enroll in the Introduction to Marketing Management course?

No prior marketing experience is required. This course is designed for students who want to explore the field of marketing.

What practical experiences can I expect in this course?

You will work on marketing projects for real companies, giving you hands-on experience in crafting marketing strategies and campaigns.

Can I take this course if I don't plan to major in marketing?

Absolutely, this course is open to students from various majors who want to gain marketing skills that can complement their academic and career interests.

Are there networking opportunities with marketing professionals?

Yes, you will have opportunities to connect with marketing professionals through networking events and potential internships.