MA103

Intro to Marketing Management

Course ID
MA103
Campus
Room 789
Level
Undergraduate
Semester
Fall '26
Credit
3.000
Method
Lecture

If you’re passionate about building brands, understanding consumer behavior, and crafting effective marketing strategies, this introductory course provides comprehensive training in marketing management and strategy development.

  • Digital Marketing FocusLearn about the latest trends in digital marketing and e-commerce.
  • Practical ProjectsWork on marketing campaigns for real companies and gain practical experience.
  • Industry ConnectionsConnect with marketing professionals and companies through internships and networking events.
  • Market Research SkillsDevelop expertise in market research and consumer behavior analysis.

Do I need any prior marketing experience to enroll in the Introduction to Marketing Management course?

No prior marketing experience is required. This course is designed for students who want to explore the field of marketing.

What practical experiences can I expect in this course?

You will work on marketing projects for real companies, giving you hands-on experience in crafting marketing strategies and campaigns.

Can I take this course if I don't plan to major in marketing?

Absolutely, this course is open to students from various majors who want to gain marketing skills that can complement their academic and career interests.

Are there networking opportunities with marketing professionals?

Yes, you will have opportunities to connect with marketing professionals through networking events and potential internships.